The challenge of unpredictable revenue. 
Every restaurant knows them: the slow moments. Tuesday afternoons, rainy Thursdays, or the week after the holidays. These periods can take a big bite out of your revenue. But what if you could turn those moments into opportunities? With the right tools and strategies, you can generate extra income even during the slowest weeks. Here are three ways to do that with the help of a smart reservation system like TalloRes. 

1. Sell gift vouchers, create direct cash flow.

A gift voucher is the perfect way to generate revenue without a guest having to be seated at a table. It's a prepaid reservation that can be sold year-round, online, and with minimal effort. TalloRes automates the sale and processing of gift vouchers, allowing you to generate immediate revenue at any time. Guests can buy a voucher online and receive it directly via email. This not only improves your cash flow but also attracts new guests, as the voucher is often purchased by someone who is already a fan.

2. Maximize your capacity with events and private dining.

An empty room on a weekday evening is a waste. Think outside the box and use that space for private dining, wine tastings, or cooking workshops. The TalloRes reservation widget can be configured to manage different "capacities." This way, you can reserve regular tables while also making a specific area available for larger groups or events. This helps you fill your restaurant with extra revenue, even during off-peak hours.

3. Use guest data for targeted marketing.

Your guest list is your most valuable asset. By using TalloRes to collect your guests' contact information and preferences, you can create a targeted marketing strategy. Has a guest not made a reservation in a while? Send them an email with a special offer. Do you have their birthday in your system? Surprise them with a personal greeting and a small discount. By segmenting your guests based on their visit history, preferences, or special occasions, you can communicate proactively and entice them to make a reservation during those slower periods.